Thursday, October 12, 2006

Adsense Doesn’t Just Make “Cents”, It Makes Dollars Too!

By: Shon Christopher


If you are one of the many webmasters today who are trying to make money on the internet by any means possible, then you may have already considered joining the Google AdSense program.

If you haven’t yet made the jump to being an online publisher, let me be the first to tell you that you are definitely missing out of the chance of capitalizing on something that can be very profitable for you!

Google AdSense is the most popular pay-per-click program currently online, they have offered pay per click, in one form or another, longer than any other search engine on the net.

They’ve put a great deal of research and development into their keyword matching to ensure it is a profitable program. Not only have they been around the longest, but they also boast the biggest number of advertisers as well.

Google requires website owners to conform to a number of rules, including:

All pages must have at least one link that leads to it, without concealing pages.

All links must be active and work.

There is a limit of 100 links per page. Creating a hierarchy should keep your navigation clean and well under the link limit.
Tags, especially the ‘title’ and ‘alt’ tags should be explanatory and distinct.

When designing your site, create one that is helpful to a user; don’t design a page for search engines. Make sure you clearly define what your site is about.

Google forbids hidden text. Don’t colorize the text as the same color as your background, or even size the text so small it can’t be read. Google has been known to ban publishers who engage in these so called “black hat” techniques.

Google strongly recommends that you include a site map page.
They also strongly recommend you include a robots.txt file in your root directory. The robots.txt file tells website crawlers, like those that will match the ads with your website, which pages not to crawl. This is especially important if you want ads for some but not all of your content or if you have password protected pages.

Following the website design rules doesn’t make you bullet-proof, though. Even if you follow all of them, you may still be at risk of losing your AdSense account permanently or even temporarily.

If you are indeed banned by Google to display AdSense advertisements on your page, you can file a re-inclusion request. Although not very successful many times, it still gives a publisher a chance to get back into the program.

Here’s what you’ll need to include in your re-inclusion request:

Your account name

Your contact information

A list of changes you’ve made to fix any violations

A guarantee it won’t happen again

Reports and evidence of click bombing, if you have any (more on this below)

You should NOT include any threats to pull your business. Visit http://www.google.com/support/bin/request.py to contact customer support. Keep your email straightforward. The subject of your email should be “Re-inclusion Request” to make sure it gets to the right desk.

Click Bombing

Click bombing is when someone clicks on one or more of the ads that appear on your webpage repeatedly.

While this seems like a great way to increase your profits, it is against Google’s policy and they are always searching for click bombers. While you can’t prevent malicious click bomb attacks, you can take steps to defend yourself should you be accused of it.

Consider investing in a third party tracking software program that is approved by Google. Look for one that tracks IP addresses.

Run reports often, and keep them stored separately from your Google account. Should you be removed from the AdSense program, you won’t necessarily have access to run reports.
If or when you are removed or fined by Google for AdSense abuse, make sure you send copies of your IP address reports along with your re-inclusion request.

As mentioned before, even if you follow all the rules of appeal and properly request a re-inclusion, you are not guaranteed a reversal. It seems most requests to be reinstated are not acted upon by Google.

Google’s policy has been always one of “protecting the advertiser by any means necessary”. Unfortunately, this may mean kicking a legitimate publisher out of the program needlessly if they’ve been targeted by a malicious person.

Earnings Calculations

So how much money can be made in the AdSense program? Publishers can earn A LOT. From 10 cents a day, to over one hundred thousand dollars a day. Of course this is all dependant on how much traffic your website gets as well as how well you integrate the advertisements. But how does Google calculate per click how much that you, the publisher, gets paid? This is the fuzziest of all gray areas in the AdSense program. Google admittedly doesn’t disclose revenue share or whether the ads appearing on your site are cost-per-impression or cost-per-click. What they do tell you is how many page impressions (ads shown), number of clicks on the ads, page click through rate (CTR) and your earnings. Increase your impressions, number of clicks or CTR, and your earnings will follow.

Alternatives

If you’ve been removed from AdSense or are just looking for another option, there are a few to choose from:

Yahoo! Publisher Network is very similar to AdSense. Experienced webmasters who have used both Google and Yahoo! programs believe Yahoo! is second best, but still a very good, profitable program. As it becomes more popular, more advertisers will jump on board with Yahoo thus creating a PPC race with Google.

Chitika – A pay per click advertising stream. They don’t have as many or such a variety as AdSense or Yahoo!, but are usually less expensive to advertise on.

AdBrite is very similar to Chitika, though slightly smaller.

There you have it in a nutshell, utilizing Google’s AdSense program to increase your own profits truly does make “cents”..and dollars. How much you can earn is dependant on how much targeted traffic you can get to your site as well as how well you can integrate the advertisements in the site design as well. Get on board today and start making money!

Article Source: http://www.articlecube.com

Shon Christopher will show you how to make money on the internet and can show you simple steps that will enable you to start earning $900 a month and more in no time.

Wednesday, October 11, 2006

Google Adsense: Rules Surrounding Invalid Clicks and Being in Control

By: TR Brown

Google Adsense: Rules Surrounding Invalid Clicks and Being in Control

What Is So Important About An Invalid Click and How Will It Affect Me?

More than anything, an invalid click is a big no-no and it will get your account terminated faster than anything else. Having said that, an invalid click is when a publisher clicks on their own ads to add to their earning potential . Its also when a publisher asks others to click on their ads just to raise their revenue. It also raises the advertisers costs and Google wont tolerate this. Google Adsense has state of the art technology and they know whats going on.

Invalid clicks also happen when someone uses robots to click on ads or automated software. It is any deceptive practice used to click on ads.

Invalid clicks are also unnecessary as there are plenty of money-making opportunities with valid clicks. With an optimized website, useful content, and attractive ads, theres no reason for anybody to even entertain the idea of using invalid clicks.

Having Control Over Your Adsense Account

You the publisher, have complete control over the advertisement that runs on your site. You can choose to run only image ads, only text ads, or a combination of both. Google recommends that you choose a combination of both to maximize your earning potential, but the decision is yours.

When making your ad decision, you also have the freedom to choose which type of ads run across your entire account (image or text) or you can narrow that decision to what type of ad might run on a particular page.

As of right now, you are not able to differentiate your image ad click rate from your text ad click rate. You can of course, differentiate your click rate from one site as opposed to another site. Say, for example, you run only image ads on one site and only text ads on another site. By setting up channels to track both sites, you can see which site has the better click rate. Of course, you have to take into consideration there would be more factors than whether you were running text or image ads. The content, the placement of the ads in general, even the color could make a difference.

Refer to the Google Adsense Support Site for specific instructions on how to enable or disable image ads. Remember, its all up to you!

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Note: These articles are free to use on your blogs, article sites, website or wherever. So long as you leave this lower section legally in tact. Thankyou for reading my articles... Author: TR Brown logosin.com

Tuesday, October 10, 2006

How Much Does Your Google Adsense Really Make

By:

Since its introduction in 2003, the Google Adsense program has greatly help bloggers defray hosting charges and other costs related to running blogs. Blogging can be very expensive especially when you have high levels of traffic and numerous pages. Many are turning to Google Adsense to generate some revenue from their blogs and what’s more, earn some extra on the side.

What Google Adsense Is

Adsense is an advertising program run by Internet giant Google. Google Adsense allows you (blog owner) to sell advertising space on your blog. The program enables you to display relevant text and banner ads on your blog’s content pages. Banner ads are the most common form of online advertising displayed at the top of many blog pages. Google pays you a fee when the visitor clicks on the ad.

When you join the Adsense program, you get access to Adsense for content which places ads on your content pages. Because the ads are targeted to what visitors are looking for on your blog or they match the interests of the visitors your content attracts, you earn and at the same time enhance your content pages. Google uses its vast search technology resources to serve ads based on blog content. In this regard, Adsense has become a popular choice for placing advertisements on a blog because the content of the ads is relevant to the blog. For example, ads for kitchen utensils will appear on a blog post about healthy cooking. Google has an extensive inventory of ads for all categories, business, practically for all kinds of content. If Google is unable to display targeted ads on your blog page, you can display a default ad of your choice.

A companion to the Adsense for content is the Adsense for search. It allows you to add a Google search box on your pages. This keeps the visitors on your blog longer since they can search from right on your blog. When a visitor searches the web using the search box, Google shares any ad revenue it makes from those searches with you and you shell nothing to participate.

Another recent addition is the Adsense for feeds. This runs on RSS and Atom feeds. RSS and Atom feeds are standards for publishing regular updates to blog-based content. Ads are displayed in the most suitable feed articles. You are paid for your blog’s original content; visitors see appropriate advertising and more relevant feeds to choose from.

How to Join

There is no rigid criteria to conform to for acceptance into the Google Adsense program, unlike other online ad networks that place minimum traffic requirement to be accepted. The only real criterion is acceptable content. Of course, any ad program wants to attract quality content blogs only. Assuming you already have a blog on which you can include Adsense links, you first need to be accepted into the program. The first step is to go to http://www.google.com/adsense to sign up. Google will review your blog to find out if you have the necessary traffic and the content that would bring in sufficient clicks to make your taking part in the program beneficial to Google and to you.

Once you are accepted, all you need is a bit of javascript code to incorporate the advertisements into the accepted blog site. Google does the rest like providing appropriate ad links from its inventory of clients to your blog. Targeted ads will start showing up on your blog.

How It Works

There are two sides to Google advertising – one for advertisers selling a product or service called Adwords and Adsense for blog publishers. Advertisers pay Google to have their ads designed using Adwords appear next to the search page results in Google and a list of significant keywords for their offerings. Google will display an ad only if the provided keywords conform to a visitor search. An advertiser pays Google on a cost per click (CPC) basis. This means an advertiser pays only for that ad if the visitor clicks on the ad and visits the advertiser’s site. Advertisers compete with one another to buy search keywords usually from five cents and above. Nevertheless, Google also takes into consideration the search engine ranking of the advertiser blog, so no one site can just buy keywords. For example, a purchase of the keywords “digital camera” produces ads next to Google search result in its home page. Said purchase also shows Adsense ads for digital cameras on other blogs where digital cameras are mentioned.

For their part, blog publishers using Adsense create relevant pages. Google sends out Mediabots (digital robots) which use special algorithms to crawl the host blog page and evaluate the content to determine what keywords are relevant and report the result to Google’s ad server which then serves the appropriate ads. Blog publishers get paid a percentage of the fee that Google receives from the advertiser. This is done through a combination of a pay per click (PPC) and pay per impression basis. Impression is the number of times a specific ad has been displayed. A blog publisher is reimbursed at a fixed rate per thousand impressions. If a page isn’t significant enough, a blog publisher doesn’t get paid as much. There is no charge for the blog publisher to join Adsense. All costs are covered by the advertiser who participates in Adwords.

How Much Money It Makes

The amount of money you (blog publisher) can expect from Google Adsense depends upon several factors. If your blog draws tons of traffic and you focus on a particular niche, Google will serve ads that appeal to visitors of your site. For instance, if you maintain a popular blog devoted to portable media player, you can make a windfall because of the high level of competition for related keywords. Rates for competitive keywords can exceed $1 which impacts your blog’s earning potential. Conversely, if you are in a less competitive niche, you get occasional traffic only, thus less visitors click on your ads which equates to less money earned.

How much each advertisement pays per generated click is also another important factor. Each Adsense ad is not worth the same. An ad may give you ten cents while another may give you $1 per click. It depends on the demand for that kind of ad. If a number of advertisers are bidding for the same advertising space, the advertiser offering the most per click will get their ad displayed first.

Ad formats and placements influence revenue. Placing ads on the right part of the blog page is significant so that visitors looking at your page will see the ad, at the same time it will be not be overly intrusive to put visitors off.

Fundamentally though, it is all about content. To make money from Adsense, you have to know what your visitors are looking for. It may be information on a topic, a product they want to buy or a service they want to avail of and entertainment. Offering visitors good content will generate highly relevant ads which in turn will draw more clicks on the ads displayed. To optimize content, the same basic rules for search engine optimization apply.

Google doesn’t publish the percentage it takes as a commission and only displays what the blog owner receives in member reports. However, you can make a rough estimate. The average click through rate (CTR) for online advertising is generally around 0.5 to 1%. CTR is the rate at which visitors click an advertisement usually calculated as a percentage of ad impressions (number of times a specific ad has been displayed). What each click pays is dependent on the content and keywords that are generating the ads being served.

Although Google doesn’t release the amount it pays for keywords, you can sign up as an advertiser on top of being a participant in the Adsense program for $5 and see for yourself how much advertisers are paying Google for various click through. For example, a thousand page views with Google ads on them per day, at 1% click through rate and 25 cents per click will yield $2.50 per day. Not a lot but it can cover hosting fees or service fees.

Google Adsense is not a get rich quick program. But there are documented cases of bloggers earning as much as $5,000 a month and more. In fact, Jason Calacanis sold his blog network, Weblogs Inc. for a whopping $25 - $40 million on Google Adsense revenues of $1 million yearly. There isn’t any sense why a blogger can’t earn much from Google Adsense program. Definitely, there are thousands of dollars worth of reasons to make money from Google Adsense.

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Monday, October 09, 2006

How Wikipedia Can Make Money

Wikipedia is a free to use, free to edit online encyclopedia. This is a not-for-profit organization and so does not make money commercially from the website. The website is wholly made by the readers,since anybody can edit the pages. Though vandalism has been an issue, it has been minor considering the fact that thanks to sensible additions, Wikipedia today has millions of pages catering to almost all possible topics in more than 123 languages. This has made it the primary reference to the readers who search the internet for information.

This article discusses some possible ways by which Wikipedia can probably try to monetize. Managing such a large website is not only a Himalayan task for the organization, but also a moral responsibility as the selfless work of millions of its users have also gone into it.

The first possible avenue is what most webmasters naturally take; that of advertisements. Wikipedia could possibly take the services of Google to let its advertisers to display their advertisements on Wikipedia. Wikipedia could certainly be considered a special publisher since the Adwords campaigns could certainly expect an increase in the bid amounts for clicks. This is because, Wikipedia easily outnumbers most of the Adsense publishers in the number of impressions that their webpages receive.Hence the advertisers would certainly relish their advertisements being shown on Wikipedia.

Wikipedia can discard this idea if it feels showing advertisements can feel the users less satisfied.

The second possible avenue is analog publishing. Just like Encyclopedia Brittanica, Wikipedia can expect to publish their collections in a book format. Wikipedia content keeps changing massively with every passing day. So, publishing yearly editions could also help Wikipedia fanatics to keep track of how much their site has grown through the period.

One issue that can pop up with this avenue is that users might feel their hardwork is being used for profit by a select few at the helm. Wikipedia can resolve this by counting the value of the contributors by the number of hits their new page has garnered, or how the relevancy of their edition on an existing page is treated in the discussions page. Wikipedia certainly has great people to devise a method, should such an idea be infact mooted.

The third is a modification of its existing Donation method. Wikipedia can use the donations rather as an investment. And this be used by Wikipedia to build the site and monetize through the other methods. And the donators be fittingly rewarded by a corresponding percentage through which the site has infact grown. Say, the 'donator' contributes $100. And Wikipedia makes a 20 percent growth. Pay 15 percent dividend to the 'donator'. Let Wikipedia keep the remaining 5 percent to itself. This will keep everyone in the circle happy.

All being said and done, Wikipedia has done amazingly well in its growth as a free non-profit website. Those who first mooted the idea would be happy to remain so. This article was only for the lesser human beings like you and me.

Anand Srinivasan is the author of http://XooXonline.info; a website of varied themes and topics for the internet surfer who wants to surf but does not know what to!

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Sunday, October 08, 2006

How To Dig Google Adsense Gold Part 4 of 15: Google Adsense Color Palettes

How To Dig Google Adsense Gold Part 4 of 15 is all about google adsense color palettes. Google Adsense color palettes are like clothes for your ads. And just like fashion models no one will give them a second glance if you don't dress them up to catch eyes. But keep in mind that we are here not to trick the user into clicking your google adsense ads but drawing attention to them and letting them be the judges.

Getting Down To Business

Google Adsense has a lot of choices when it comes down to color palettes and this makes sense after all they want your google ads to look like they are going to prom everyday. First things to consider are what kind of colors your page has and where the google adsense ads will be located. Second what kind of technique you are going to use to maximize your earnings, currently there are three major color palettes techniques: blend, compliment, or contrast. Third does your website have a lot of static traffic or is it pretty much random. Fourth the fact of all the things you have on your website competing for the user's attention.

Blending In Your Ads

Blending your google adsense ads using color palettes is a major favorite among the google adsense community. Few opt out to the other two methods though they can be as effective as blending depending on what kind of website you are working on. Blending includes making your google adsense ad units the same background as your web page and using the same link color on your google adsense ads as your links on your web page. This is easy since most websites have a white background with blue links the Open Air palette built in with google adsense can be used. Making your text link description the same color as you ads is also highly recommended.

Compliment Google Adsense

I don't mean complimenting your google adsense quite literally of course but in method. Using your color palettes to make your google adsense ads look like they belong to your website. This is way different from blending as blending makes them disappear, complimenting makes them obvious but part of your overall website design. Check out the example in the image above. The background color should be your secondary color on the website the most reoccurring color next to your background. But the text should be the same as your website. Giving your google AdSense ads a "homely" look.

Contrast Or Reject Your Google Adsense Ads

Contrasting your google adsense color palette to your website is a lesser liked method of using google adsense but may be effective as well. You ever see those advertisements on television that just shocks you, that have nothing to do with the product being advertised yet they catch your attention? Well it shocked your took you from the ordinary to something a little out of this world. Contrasting your google adsense ads is sort of the same thing. The goal is to make your google adsense ads as different as possible from your website. I am talking about opposites here. There are obvious colors that contrast each other like black on white, red on blue, or even gray on green. This one is very easy to do since all you have to do is do a crazy color design.

Multiple Google Adsense Color Palettes at the Same Time

No doubt your google adsense needs are different and if you don't want to use google adsense channels to spend hours or even days trying to figure which color palettes work est with your website or even if you did test and let's say two methods both got you equal earnings. Well you can use this new technique from google adsense that allows to use up to four color palettes on one ad unit. Simply go to your google adsense account and under color palettes choose the multiple palettes option and hold down the control or command key to choose multiple palettes.

Proven Colors

Well I can't leave you out to dry without first giving you a couple of suggestion to get you started. First of all google adsense is not the first to start with different color coordination to get catch people's attention. The advertising industry has been at it for a long time. And after a lot of research the colors that seemed to catch user's attention the most were black on red or yellow. For some weird reason we seem to notice those colors the most. Some say this is because at night time is when we must pay most close attention since the limited visibly and red or yellow come from an indication of something dangerous so we seem to pay more attention to them. If your don't believe me ask yourself why traffic signals are the same colors everywhere and why yellow and red means to stop? Not to mention the lights on your car or the colors companies like Winn-Dixie use.

Unique

In all of this keep in mind that no two websites are alike even with the same content the users are always different. So keep on trying different methods until your get it just right.

Thank You

Google adsense is an ever changing field it takes a lot to keep up with the constant new methods. That's why I created All About Google Adsense on the hour updates of new ways to use google adsense as well as many articles like this one. If you'd like to support me please link to my precharge projectnet seo contest entry.

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