Friday, May 18, 2007

Three Vital Tips for Building Google Adsense Profits Today

Google's Adsense program is a popular way to monetize your web sites. One of the more favorable reasons why this is the case is because Adsense publishers are not required to have any specified amount of traffic for a web site in order to start. In fact, you can place those Adsense ad blocks on your site from day one.

This has been a blessing and a curse for Adwords advertisers and Google. Up until last year, many Adsense publishers were able to profit from the Adsense program within just a few days of a brand new web site. Savvy programmers figured out ways to fool search engines into placing their web pages on the first page of many of their keyword targeted web pages using sneaky tactics, and software.

Because of this, Google has created many changes in how their search engine ranks a web site as well as in their Adsense program. Today it is vital for every Adsense publisher to understand Google's terms of service regarding what is and is not accepted. The reason why it is so vital is because if a publisher does not follow the rules, they will find their websites getting de-indexed by Google's search engine and what's worse, they may even lose their publisher account.

One of the problems with understanding the terms of service in any program or for any website is the fact that they are incredibly long and boring. Most people will simply agree to the terms of service without ever reading them.

If you happen to be one of these people, here are three of the most vital points in the Adsense terms of service that you should follow.

Obey Google's Terms of Service
Publishers are allowed to include a maximum of three ad units per web page. There are a variety of choices regarding the Adsense blocks. Google allows publishers to select several of the same type of Adsense blocks, however, only a maximum of three blocks per page.

There are also link units which are considered separate from the Adsense blocks. An additional link unit can be added to the web page along with the three other Adsense blocks.

And lastly, publishers can add up to two Adsense search boxes on any web page. The search boxes are not considered part of the link units or Adsense blocks.

So, altogether you can have as many as 3 Adsense blocks, 1 link unit and 2 search boxes on any one web page.

Where Adsense Blocks Cannot Be Placed
Google will not allow publishers to place Adsense blocks on any web page that is non-content based. This means if your web page does not contain any relative content, you are not allowed to place any Adsense blocks on the page. In addition to this Google ads that the web page cannot be created for the sole purpose of showing Adsense Blocks.

This is where the greatest problem has cropped up. If a publisher gathers together a list of RSS feeds and or content that simply points to more web sites and inserts this type of information on the web page, that publisher is in violation of the terms of service for Google's Adsense program.

This means that if a publisher uses scrapped content, content that looks like it came from a search engine listing, they had better remove the Adsense blocks from those pages immediately or they will most likely lose their Adsense account.

Recently, Google has decided not to Adsense blocks on squeeze pages that are created for the purpose of gathering email address, pages that are used to reap affiliate sales, using Adwords to drive traffic to web pages with Adsense (Adsense arbitrage) and single page web sites or sales letters. These types of activities or web pages should not have Adsense blocks on them.

Read Google's Adsense Terms of Service
The information discussed in this article covers some of the more common violations of the Adsense programs terms of service. However, if you visit Google's Adsense site, you will find a link to the Adsense program policies. It would be a good idea to take the time to look over these policies to insure that you are not accidentally violating the terms of service, simply because you were told or perhaps you read about some way to make money fast with the Adsense program, that in fact will get you banned or removed from the program.

Christine Darrington offers a variety of video tutorials for creating Adsense approved web sites. Watch 4 free easy video tutorials on how to successfully participate in Google's Adsense program by visiting

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